![]() According to the Pew Research Center, one-third of Americans prefer texts to phone calls. Not only is texting convenient, it’s largely preferred. But what if the guest is lounging by the pool and realizes they need an extra towel or would like to make dinner reservations but doesn’t know the number of the on-site restaurant? You can make it easy for your guests to contact you no matter where they are by offering text messaging and social media messaging. Most travelers know that if they need to reach the front desk to make a request, they simply hit “0” on their in-room phone. But that’s the fun part! At the end of the day, you’re looking to encourage engagement and promote brand evangelism. Of course, you would have to work out the details of the contest such as defining the timeframe and coming up with a hashtag, etc. For example, put together a contest, where you award a free night or a discount on a second stay to the guest that receives the most likes on their Instagram post using your hashtag. To encourage engagement, include a reason they should tag you on social media. ![]() Throw a “P.S.” at the end of your letter and let your guest(s) know how they can find you on social media. Social media is an important piece of any hospitality digital marketing strategy and your welcome letter is an opportune time to encourage engagement. You can break it down any way you like, and create templates for different groups of guests, such as first time, returning, here for an event, etc. The nice thing about creating personalized letters like this for returning guests is that you can still use one template for all returning guests. ” It’s a minor, but proactive offer that could go a long way in creating a positive impression. To thank you for being a loyal guest, we would like to offer you an extended checkout time of 2 p.m. ![]() You could say something like “We value your continued patronage. Similarly, you could offer an added benefit for the returning guest, such as a pre-emptive late checkout. In the opening of your letter, you can say “welcome back!” acknowledging that you recognize their return. Say for example that you have a repeat guest returning to your property. Let’s find out how! How to Write Your Hotel Welcome Letter Personalize the Messageīeyond addressing your welcome letter to the guest by name, you can go a step further by leveraging the information stored in your PMS or CRM system. ![]() One small, but important piece in providing this memorable experience is writing a compelling and personal hotel welcome letter. To do this, hoteliers must get to know their guests and provide a personalized experience that goes above and beyond. ![]() In fact, for hotels that are looking to provide a luxury experience, the handwritten approach remains the pinnacle of the welcome letter prowess.Īlso, providing a memorable guest experience is one of the most important goals for hoteliers today. A personalized welcome letter is one small, but important factor in delivering the guest experience that results in repeat visits and referral business. Which is why providing a superior guest experience is at the top of the list for many hoteliers. Why are Hotel Guest Welcome Letters important today? To help get you started we have provided three complimentary welcome letter templates, each one customized for a different audience: Discover the secrets to crafting a captivating hotel welcome letter in this article! Uncover essential elements, master the art of writing, and download 3 proven templates for instant success – all at your fingertips today! Free Downloadable Hotel Welcome Letter Templates ![]()
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